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I absolutely agree, and that's what I think the CEO is referring to. Slowly dropping 6-12 singles over a two year period is more sensible nowadays than taking two years to write, record, and release an album or EP.

In fact, leaving out the few niche bands that release albums as a cohesive whole, the concept of an album seems terribly anachronistic in this new world of streaming. It's now the era of the single song, whether we like it or not. This is, of course, just considering popular genres of music.




How much of that falls to user experience though? We're not constrained by physical media, but aren't we by Spotify design?

I almost exclusively browse my library by album, but Spotify generally pushes me towards tracks. The release radar, for example, offers no way to filter to full album releases.

I hope artists aren't pressured into releasing tracks one off purely due to design decisions vs artistic choice. Software can easily cater to both.


I blame this on iTunes, not Spotify, when I first got into music because I didn’t want to spend all my cash on an entire album for just one or two tracks I really liked. Up until the last 5 or so years I rarely took the time to listen to a album of a song I heard on the radio or in a mix.




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