I see it like they're chasing the lower end of the market like single dev projects that don't want to spend much - which I guess makes sense. But for us this definitely would be a lot more expensive.
Well, if so they've failed in my case. I've got a customer doing £1m annual turnover on e-commerce, and we were about to start an integration with Algolia. The new pricing has stopped that from going ahead. I've been asked to find an alternative.
With the Covid crisis we were no longer able to pay 3K per month for a basic search engine and now we are using a solution based on this on production (> 30M search/month).