That's ...err.. apples and oranges. Apple got its name before there was a web, before search engines. Plus, Apple isn't a term that is used frequently when working with computers. What do apples and computers have in common? Nothing.

Color is too generic a term and it's already used in computer lingo. This company might be able to make Color their brand, they might be able to one day own it like Apple owns apple, but it will take years if not decades.