So much this. The common individual doesn't understand the power that data gives to marketing and propaganda machines. Moreover, the ilusion of services being "free" gives these platforms an insane competitive advantage.
I don't like this elitist view inside tech that people are just dumb and unaware. No matter how hard I try to explain the implications to people they easily brush it off. People just don't care.
There is nothing elitist about it. I am also not knowledgeable of medicine or law, and I ask friends or family for advice. However, trying to convince people that “free” is not free is a very hard argument to have. I have used this video in the past to help my case, even if it caricaturizases the effects:
