trying to predict how the company is based on the job listing is on the same order of magnitude of effectiveness as trying to predict how good the candidate is based on the resume. There's probably just some rough correlation on a large scale. I used to have a lot of notions from reading various blog posts but too often they prove to be totally wrong in specific instances. One of my worst experiences ever was going after a clever puzzle online leading to arduous days of coding and grilling and more puzzles (invested so much time) only to get a sub-par offer and lots of 'hard negotiating' which i always avoid. fact is words like fast-paced, multitasking, excellent communications, team player, rockstar, a player, self motivated blah blah blah, I simply ignore. I imagine the same goes on in the other direction, so I no longer put them on my resume.