I don't understand how SpaceX is "commercial." As I understand it, they exist because the US Government wants to have a space program. Yes, they can launch satellites, but how many for-profit non-state entities can use these things?
It seems like SpaceX is possible because there are governments out there with money to burn.
Lots of people use GPS&map. Even EU/Ru/China developed their own GPS. Military industry wants to have weapons in the space. And for saving the earth we still need satellites monitor our poor earth. Not to mention other goals like deploying internet/phone service to everyone, etc. Lunching Satellites definitely is commercial.
GPS/map plus ads&directory is already printing money...
