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Lego $228m losses to the largest in the world using customer-centric approach (twitter.com/leonagano)
4 points by leonagano on May 28, 2020 | hide | past | favorite | 9 comments



This is like some bizarre kind of spam. The Twitter thread doesn't make any sense, the diagrams relate to 2014 events, and it all ultimately leads to a (paid?) email newsletter.

But I'll admit I got a laugh from the Twitter user's business insight on the Where's Wally franchise: "Practice for 26 years, be in the right place at the right time. Instant success!".

I think the author is a non-native English speaker, so I feel bad criticizing... but when the other retweets are "how to get $56k ARR in six weeks with paid newsletters", I'm very suspicious.


Hey, yes, I'm non-native English speaker. Got lost on the title itself, but the article is how Lego made a turnaround from almost bankrupted to the largest toy maker in the world.

I've been weekly writing free articles about pre-internet companies, the newsletter is not paid.

Re: the Wally one, I tried to be funny with followers, because some people think those big hits happen out of the blue


Aha! Thank you, that helps explain the title and the Where's Wally. Because of the tweets around it I missed the sarcasm of the Wally one :)

Not sure if this helps, but to me the tweet analysis seemed a bit shallow. I know there's not much room in a tweet, but it was making each analysis remind me of the South Park episode with the business empire of the Underpants Gnomes (Step 1: Collect Underpants, Step 2, Step 3: Profit!).

I think if you had submitted a link to a blog post rather than a tweet, and the blog post had more depth explaining everything that happened with Lego, I wouldn't have thought of it as weird spam.

I like the idea of analysing business events from over 30+ years ago though, and I wish you good luck with the newsletter! And especially trying to write it in a second language - I've tried learning foreign languages but I'd never be able to write a regular business newsletter in them!


Thanks for the suggestion. Yes, I’m learning the best way to do some businesses analysis on Twitter.

Here is the link to my newsletter where I write in more details https://before90s.substack.com/p/lego-228-million-losses-to-...


Can someone clarify the title for me? I am not sure I understand.


It’s like they copied and pasted two unrelated things together. Bizarre


It seems that it's telling about the company's positive turnaround. They were making 200 million of losses, but they did some changes and now they became "the largest" - whatever that means.


"The largest toy maker in the world". Messed the title though


Gotcha, thanks for the clarification




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