Were those B2B SaaS? Subscriptions are a huge controlling challenge for businesses with more than a few employees. If they are easily available people will think that it's fine to keep them running, I they have to jump through hoops to get them they will try to avoid repeating the process.
Sure, businesses like to control spending, but this scenario seems backwards. If the hoops have been jumped through to get the subscription approved once, and one might need to use it again in future, why would one ever cancel it? Whereas, if subscription approvals were easy, one would be more likely to worry about spending the firm's money unnecessarily.
This is sort of like the fact that strict border controls encourage undocumented immigrants to stay once they've passed the border once.
