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I am routinely surprised to receive email spam from my gym membership. It's like they're daring me to remember to cancel it.



My gym (a very popular UK-wide chain) has suspended all customer payments while their gyms are closed during lockdown. Instead they're spamming me trying to get me to pay for their workout app which they obviously knocked out in a hurry in an attempt to salvage some cashflow during this crisis.

I can't blame them for trying, but it's definitely not a good time to be running a gym.


Maybe they know their market better than their market knows itself?




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