Apparently Chipotle has white-labeled delivery through their app. You just choose order for delivery in the app and it looks like ordering off Pizza Hut or something. But once the order is placed and you get into tracking, you do see a thing that says it's "Powered By Door Dash."
It will be interesting to see if any of the big chains can force the delivery suppliers to allow multiple integrations, and Chipotle lets the lowest bidder deliver your food. Ultimately I think that's the next step. It doesn't make sense that there's a super special delivery driver who works for Pizza Hut. A better solution is to have multiple delivery providers delivering food and other goods for everyone. I think people would be surprised to find out how much generic delivery work there is to be done. Like every car garage has one or more parts delivery services. And these are mostly people in regular cars delivering your particular car's brake pads from a warehouse to the auto shop. Why can't Uber, or Door Dash, or whatever deliver that too?
Shoot, that's what Amazon does. They got Prime to burn less money by calculating which shipper is the cheapest to get to the destination on time, and ~~proceed to ship it via LaserShip anyway~~ later started using first-party delivery when that became cheaper than dealing with a carrier (although they still ship via UPS in rare cases here).
The advantage to a Pizza Hut driver is they can pick up several deliveries at the same time without waiting. Any app allowing multiple restaurants from a wide area inherently increases delivery costs. There are edge cases where that’s ok, but it’s not a multi billion dollar company at that point.
Pizza places have a dynamic load that is only somewhat predictable. They would greatly benefit from instantaneously dynamic availability of drivers. There's no reason why the Uber/DoorDash/etc driver can't pick up multiple pizza orders from your pizza shop and deliver them without providing service to another company for the duration of that delivery. The benefit is that now that driver doesn't have to come all the way 5 miles back to your pizza shop, because maybe McDonald's a block away has a delivery need. And someone else who just delivered a brake pad to the auto shop next to your pizza shop can pick up the next pizza deliveries.
I think the primary benefit of having your own driver is that you get to put your branding on the car and the driver's uniform. It's not clear to me how much seeing that little "Pizza Hut" car topper impacts sales.
Balancing across multiple restaurants is only useful if they have different peaks during the day. It’s mostly useless when they all share similar profiles as you need to employ more people for the peak load at lower efficiency.
Restaurants can also make use of drivers they directly employ durning downtime to do other stuff like sweep up.
We live in an world where UPS famously saved hundreds of millions of dollars in labor and fuel costs by favoring right hand turns in their routing. Tiny improvements at scale are a real savings both in cost and environmental impact. Not having to return to the same single central hub after each delivery alone would be a massive cost reduction.
Once you start optimizing across large numbers of drivers you end up dispatching the same driver to the same restaurant to do multiple pickups anyway, which then need to be delivered quickly. Outside of peak times having fewer drivers than restaurants seems like a net win, but restaurants can make use of drivers when their not making deliveries. This also means their in the restaurant and thus lowers delivery times.
Believe me I understand why it seems possible, but this is one of those cases where real world data doesn’t fit abstract models very well. One example is during peak times both the restaurant and it’s drivers get overwhelmed so preparation time is increasing. Another example is if their returning to the same location they can easily return empty insulated boxes, but that’s problematic if their doing pickup from 10+ restaurants a shift.
Wouldn't that imply an algorithm weakness in this case? It seems like the wider the network and the more driver's you have the more optimal routes can be given algorithms good enough.
Pickup and delivery is not simply instantaneous events at the end of a route. For example, you need different processes for in house drivers vs 3rd party drivers. Many pizza places benefit from gathering orders into insulated containers for delivery which drivers then pickup an return.
On the other hand someone showing up at potentially hundreds of restaurants is hardly going to know each of their systems very well or be recognized on sight.
I was thinking about that the other day, and it's actually a huge difference in the delivery model when you move from "single pickup point, multiple delivery points" to "multiple pickup and delivery points." The first is pizza, the second is a taxi, even if the taxi "passenger" is your order from Cheesecake Factory.
> I know that there are other companies trying to be a middle man in this way. It’s going to get rid of even more of Door Dash’s profits
And this is the unwritten prelude to how Snowcrash happened and the mob got involved in food delivery. I can already envision Uncle Enzo capitalizing on his new venture.
But seriously. has anyone actually seen or know anyone who has used Caviar? Dorsey sold it to Doordash a while back for nearly half a billion in cash. Aloha is still the standard for POS systems in restaurants, and something called toast has become more an more popular from the restaurants I frequent that are still open and want to be mobile as they can't allow people to come in. It looked like an old Square thing with a card swiper on top. This is there website [1] apparently they've been around since 2012.
Their model is primarily taking a share of credit card transaction fees plus a monthly fee for physical devices. While they’re doing poorly right now without restaurants open, they have a large war chest (raised their series F in February).
It will be interesting to see if any of the big chains can force the delivery suppliers to allow multiple integrations, and Chipotle lets the lowest bidder deliver your food. Ultimately I think that's the next step. It doesn't make sense that there's a super special delivery driver who works for Pizza Hut. A better solution is to have multiple delivery providers delivering food and other goods for everyone. I think people would be surprised to find out how much generic delivery work there is to be done. Like every car garage has one or more parts delivery services. And these are mostly people in regular cars delivering your particular car's brake pads from a warehouse to the auto shop. Why can't Uber, or Door Dash, or whatever deliver that too?