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keiferski
on March 11, 2011
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Steve Jobs on Apple's brand strategy in 1997
That may be true, but I think his point about "not focusing on the technical aspects of why Apple was better" is
really
important.
richcollins
on March 11, 2011
[–]
Right, you have to communicate the reasons that your product is better in a way that potential customers will understand. Although if you truly do something way better, your customer's will do that for you.
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