If you didn't know who this commercial was about before seeing it, you wouldn't ...

endlessvoid94 on March 11, 2011 | parent | context | favorite | on: Steve Jobs on Apple's brand strategy in 1997

If you didn't know who this commercial was about before seeing it, you wouldn't know until the very end. The Apple logo is only on screen for maybe 1 second, and yet it still plants the company firmly in your memory.

It's great.