Hey Bermanoid... We understand all of these dynamics and we know that we have to prove we're not going to go down that route. What you're describing would be very short-sighted of us. Look at it this way, what we're proposing is very much like Google Adwords. You wouldn't put an irrelevant product next to a keyword for the money because nobody will click on it. To enforce the right incentives on us, we're making 30 seconds the "click" for our artists. If someone skips your music within the first 30 seconds, you don't pay, and we lose money. Further, if we do what you're describing, we kill our audience. We're in this for the long haul. We understand there will be skepticism. We look forward to proving ourselves and I think if you check out our credentials, you'll see that this isn't our first rodeo.