Loyal user is a well-recognised term in marketing among other areas meaning someone who keeps using the product over a long period of time. It's not more complicated than that.
Yes, but "loyal user" is in the same box as "target audience" and all the other terms in the marketing vernacular. This is a language of people taking advantage of others, talking about their victims. It makes little sense to use such language voluntarily on yourself.
It's not oppressive, it's objectifying; it treats you as a resource to be exploited with little to no consideration to your well-being. No reason to voluntarily use it on yourself.
Well this is just the nature of operating a business at scale. Even little corner shops don't recognise customers on an individual basis.
> It treats you as a resource to be exploited with little to no consideration to your well-being
There are companies which I feel loyal to (Valve/Steam, for example) because they treat their customers well. I believe they deserve my money because they're a good company so I will give them the benefit of the doubt if they do something wrong.
Ultimately we want to reward good behaviour in the market, no?
