>Is it reasonable to expect an Apple retail level experience in the ride app space? Even with a tolerable up-charge?

They're called limos. And Uber already does them. Most people won't pay the premium though and that means, in part, that I imagine they have a fairly limited network outside of some dense metros.

Of course black cars are available for many companies if you pre-book. It's what I use for my home airport--or at least did when I was flying.