I think the high-bar that you desire is less user friendly and more designer-job-friendly.
- Here the information you're probably after is right at the top: letters from the CEO, and annual statements. If you're visiting the site you probably know what you're after.
- Websites optimised for mobile usually wrap text and remove zooming because the designer is perfect at deciding at what size the text looks prettiest, and doesn't want the user to spoil this. This is the worst thing that's happened to web design, probably ever. It's worse than IE6 at it's ugliest.
- I am not visually impaired, so can't comment on this.
- Links are underlined consistently making it clear what is a link.
- I can middle click, or open in new tab. I don't want new tabs popping up just because the designer wants me to stay on their site.
- Does branding ever help this? They have the .com, why would a pretty logo make things safer? They're quite easy to screenshot.
I agree that a link back to the homepage would be useful.
Overall a return to information dense websites like this one would be a wonderful thing.
Berkshire Hathaway has highly visible brands like Berkshire Hathaway Home Services (https://www.bhhs.com/) and Berkshire Hathaway Energy (https://www.brkenergy.com/. You see their brands very frequently on yard signs and advertisements.
Many people can land on this website first. Not everyone is looking for the CEO letters and annual statements. That's basically assuming that anyone who interacts with BH has to be an investor which is definitely not the case.
- Here the information you're probably after is right at the top: letters from the CEO, and annual statements. If you're visiting the site you probably know what you're after.
- Websites optimised for mobile usually wrap text and remove zooming because the designer is perfect at deciding at what size the text looks prettiest, and doesn't want the user to spoil this. This is the worst thing that's happened to web design, probably ever. It's worse than IE6 at it's ugliest.
- I am not visually impaired, so can't comment on this.
- Links are underlined consistently making it clear what is a link.
- I can middle click, or open in new tab. I don't want new tabs popping up just because the designer wants me to stay on their site.
- Does branding ever help this? They have the .com, why would a pretty logo make things safer? They're quite easy to screenshot.
I agree that a link back to the homepage would be useful.
Overall a return to information dense websites like this one would be a wonderful thing.