Lets not forget Ivy Lee who really founded the modern PR industry.
Ivy Lee rebranded Rockefeller as america's lovable, generous and charitable "grandpa" by having him give money to children on camera and setting up family controlled "charities". Which has been copied by many wealthy people since. Most recently by Bill Gates and his family controlled charities.
Funnily enough, both bernays and lee were journalists... But then again, newspapers have always been PR and journalists have always been influencers/PR workers.
Ivy Lee rebranded Rockefeller as america's lovable, generous and charitable "grandpa" by having him give money to children on camera and setting up family controlled "charities". Which has been copied by many wealthy people since. Most recently by Bill Gates and his family controlled charities.
https://en.wikipedia.org/wiki/Ivy_Lee
Funnily enough, both bernays and lee were journalists... But then again, newspapers have always been PR and journalists have always been influencers/PR workers.