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Don't make the mistake of assuming 'experience' is synonymous with 'performance' either.

Side-by-side comparisons aren't really of any real-world significance. Very few people do that when forming their opinions. For the average person, performance either detracts from the experience, or it doesn't.

There are many other factors that are more important to experience than performance. Does the interface conflict with their expectations? Does the user find the features to be self-explanatory? Does the device enable the user to conform to social expectation?

> People don’t buy specs, they buy experiences.

More specifically, people don't buy actual experiences, they buy expectations of experience. 99%+ of people who buy a phone haven't had more than a couple of moments of experience with it. They buy it because they expect it to be good based on their first impressions and/or preconceived notions.



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