Not necessarily the stock market, but yes of course all models are wrong. Some are useful though, including these models. You can see that a pharma company with a government granted monopoly with patent power has high gross margins, while a more undifferentiated retail firm like walmart has far lower gross margins. That understanding can be drawn from using these models to understand how businesses will behave under a set of given assumptions (they want to maximize profit etc)
Individuals won't put up millions or billions to start large companies without a reason.
"models" remove human motivations and will never be realistic.
It's why Socialism and Communism are perfect on paper... but fail spectacularly in real life.