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Here are a few reasons:

1) its hard to do well and still be profitable.

2) It would require a massive internal shift, The security tools internally for doing things like IAMs are far to primitive. It would take years to re-tool, stopping momentum on products that make money

3) its not where Zuckerberg see facebook in the future. That future is AR/VR.

Google stumbled with AR, It's structure means that any AR will eat at the mobile buisness.

Apple might make a splash, but its unlikely that they will be first to market.

Which leaves a whole segment for facebook to dominate, if it makes a decent product, and tackles it's image.




Apple just unveiled an ipad with lidar sensors. I would say Apple is poised to make the biggest impact since they can make the most phenomenal mass market hardware and well designed software to go with it.

AR/VR will still take a while to be mass market. We need a lot more compute, better algorithms and hardware.




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