[EDIT] Excellent points were made that while amazon IS creating a fund, this particular web page may very well not be the actual implementation of said fund. Proceed with caution.
I doubt that the website is legit, Amazon mentioned the relief fund, but did not see the url in blog post. Also, choice of UI/UX elements does not adhere with Amazon websites, so I doubt whether is legit (I may be wrong, but will consider this website as fake unless url is mentioned in blog post)
I wondered the same, but actually there's a PDF with Amazon fonts that says that the relief fund will be limited to Amazon associates, so you know for sure this is "legit".
must be fake, from the whois I cannot see amazon being registered, its just hidden which is not normal by such a huge organization. I might be wrong but just from the whois I wouldn't believe its amazon.
From what I can tell this "Emergency Assistance Foundation Inc." manages programs like this for other companies. They seem to be legit but I don't know anything about them.