I think I am not going to open a Facebook account just to read it. Number one rule of resumes: don't get yours thrown in the trash unread. In the immortal words of Donald Trump "You're not hired!" Or if you prefer Paul Graham, I clicked your link, and waited for your resume to load with finger poised over the back button. If I had immediately seen some magical chalk board I might have spent a minute learning about you. But instead I got a login screen.
Perhaps they believe that FaceBook is the Internet? Many people actually think that. I recall the days when Grandma swore that AOL was the Internet. Facebook has displaced them.
This is targeting someone trying to employ him for a digital marketing position, if they didn't have some sort of Facebook account I don't think that's where he would want to work.
Thanks. Honestly, I feel bad about referring people to my own department these days because we give them such shitty offers. So I've stopped doing it until we are willing to hire real employees instead of insurance-less contractors.
Perhaps the type of people that would employee a man of this skillset are more likely to have a facebook account than the general population. It's also not that far off to imagine that those folks would be logged in already via cookies. For that target population the user experience probably works.