Unsustainable? How about 'normal retail practice'? It's funny watching people froth at the mouth about normal retail practice.
I don't like Apple or how they run their business, but a 30% cut for a retailer is even be a little low. Go into a bricks-and-mortar store and usually 30%+ of the price you see is markup on the wholesale price.
Apple provide a service: they deserve to get paid for it. Even if Apple allowed apps to be sideloaded, you wouldn't sell anywhere near as many apps if you marketed them yourself, not to mention having to deal with organising a payment system and easy, integrated way of getting them.
App developers are the wholesalers. Apple is the retailer. If you want to be both a wholesaler and retailer for your app, then Apple isn't for you. Go to Android... but you'll find it's still better to give Google a cut and be on their market as well...
I don't like Apple or how they run their business, but a 30% cut for a retailer is even be a little low. Go into a bricks-and-mortar store and usually 30%+ of the price you see is markup on the wholesale price.
Apple provide a service: they deserve to get paid for it. Even if Apple allowed apps to be sideloaded, you wouldn't sell anywhere near as many apps if you marketed them yourself, not to mention having to deal with organising a payment system and easy, integrated way of getting them.
App developers are the wholesalers. Apple is the retailer. If you want to be both a wholesaler and retailer for your app, then Apple isn't for you. Go to Android... but you'll find it's still better to give Google a cut and be on their market as well...