If you're talking about the new subscription fee, that is false (or at least Apple has not given any indication that it will be true at any time in the near future). You still have to distribute the content yourself. The 30% cut is essentially a referral fee.
By "distribution", I meant creating the app, marketing it, setting up downloads for the content, etc. That's not covered by this payment system, but it would be by a middleman.
