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I fear that they will "back down" to something like a 5% cut for certain types of low margin content. In other words something that looks good in comparison but is still completely unreasonable when compared to the 1% that Visa & Mastercard take. Maybe that's even been the plan all along.



The minute that Visa and Mastercard provide a place to sell your stuff and a fulfillment model that will be a useful comparison.


I haven't looked in to MasterCard's market place close enough, http://www.marketplace.mastercard.com/


It's basically a discount code site with click through links for Mastercard holders. It's closer to a loyalty program than it is to iTunes.


Apple is already richly compensated for the additional value that their platform provides. The minute you understand that you will be a useful troll.




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