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>despite sending an email being an utterly trivial, long solved problem

AFAIK, SPAM is a still a hard problem, and getting emails delivered isn't trivial.

"Under the guise of Spam" is a very reductionist viewpoint. It's like saying "Under the guise of the measles, we now have an oligopoly of pharmaceuticals." The latter might be true, but its important not to understate the threat of the former.




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