It's a very common marketing practice for companies like Intel to market through to consumers in order to generate demand. Intel runs a end user facing campaign for "Intel Inside" this drives computer vendors to want to incorporate Intel parts into their machines because they can use this branding to sell machines. It's the same with 7nm, TSMC is doing this so that Tim Cook can stand up at WWDC and say some bullshit like "The worlds first consumer 5nm CPU". Because marketing needs a spec to brag about, the average consumer isn't looking at Cinebench scores.