Strong agree. I think there's also something to be said for non-enterprise customers, though, and I think they're an underserved market. Take folks like indie authors, journalists, and small startups. They want media monitoring for themselves/their product, but don't want to shell out as much $$$ for an enterprise-grade tool with enterprise-grade pricing.
Of course this is a smaller market than the enterprise one, but it's a niche that I think exists and could be catered to.
Full disclosure: I'm also working on a tool similar to Brandchirps that's in private beta, though I haven't launched it yet. Anyone who wants to try out the private beta can email me.
Yep, different tools work for different people and their different needs.
We are looking to fill the gap for those who need a little more than what Google Alerts and F5Bot provide, but at a cheaper price than the next widely known competitor that typically charges $49 to $99 a month atm.
Of course this is a smaller market than the enterprise one, but it's a niche that I think exists and could be catered to.
Full disclosure: I'm also working on a tool similar to Brandchirps that's in private beta, though I haven't launched it yet. Anyone who wants to try out the private beta can email me.