So his main point is a private & potentially decentralised social platform. He didn't address how the platform is going to be funded though.
Advertising as we know it is well and truly dead, and I don't think Facebook or Zuckerberg are the right entities to push for change in this field. They've already demonstrated their bad faith and maliciousness.
There are ways to make advertising ethical, but Facebook definitely won't do that, as they currently profit from the negative externalities & bad side effects of the current advertising model. Doing advertising ethically will be a serious downgrade from their current income, and while it's still a big chunk of money they for sure won't like it and will never do it for this reason.
Based on what? More people are spending more money online than ever, the holidays alone in 2019 broke records at an increase of 3.4% over the previous year's sales [0].
That is on top of an increase of 2.8% the previous year, something which was heralded as a disappointment [1].
Given the above, people are clearly being guided what to buy and where to buy it, so how could one realistically claim that "advertising as we know it is well and truly dead"?
People are creeped out and think phones are listening to them, privacy regulations around the world (GDPR and the California one) are making it very hard to do targeted ads, etc.
Nobody thinks that. Just a handful of loud ones. Look what happened after Snowden. Did people start spending less time using their phones? The biggest step they took was covering their webcams via tape. Nobody cares that they are being watched as long as it doesnt make the news.
> Advertising as we know it is well and truly dead, and I don't think Facebook or Zuckerberg are the right entities to push for change in this field. They've already demonstrated their bad faith and maliciousness.
How is advertising as we know it is well and truly dead? Online, it has been different from the time cookies, especially third party cookies, were added on sites. I agree it has become far worse with tracking and reporting devices people carry around all day, and with Facebook ruthlessly and unethically monetizing it and harming people (and countries).
Aren't things like Slack and Discord essentially private social networks? Same with other forms of group chat. I see way more activity in these kinds of channels than most of the public facing social networks other than Twitter.
Advertising as we know it is well and truly dead, and I don't think Facebook or Zuckerberg are the right entities to push for change in this field. They've already demonstrated their bad faith and maliciousness.
There are ways to make advertising ethical, but Facebook definitely won't do that, as they currently profit from the negative externalities & bad side effects of the current advertising model. Doing advertising ethically will be a serious downgrade from their current income, and while it's still a big chunk of money they for sure won't like it and will never do it for this reason.