> Most meat eaters still love their beef, but most of my friends actually like Beyond Burgers and get them not because they care about the environment or animal rights, but simply because they like the taste and want something beside a beef burger for a change.

Seconded. They're the same price in Canada and the taste of the Beyond patties is often better than the meat ones. It's a good change of pace if I'm not seeing pure protein (in which case whey powder is probably better anyway).