I would say showing your ad to more unique people vs the same person over and ov... | Hacker News

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		redorb on Feb 8, 2011 \| parent \| context \| favorite \| on: Condé Nast finally throws Reddit a bone, new hires... I would say showing your ad to more unique people vs the same person over and over again would be where the new value of Uniques comes into play; of course YMMV.

moe on Feb 9, 2011 [–]

Don't they ensure unique views with cookies anyways?

The only difference to the advertiser should be how fast they deplete the bought view/click-contingent for a given month.

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