This. Say what you will about Bezos, but he seems to be the most impressive tech founder out of any of FANG and any of the large unicorns founded after Facebook.
Such an impressive list of deft moves that he made (in a range of different areas) one after another between '94 and 2000 to set Amazon on a path to meteoric growth.
It was always a business-first mindset in an area of high growth.
That one short video filmed in 1997 should be a masterclass by itself.