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Well I think the main reason consumer products are declining in VC funding is a combination of market saturation and a high level of freemium solutions for consumers.

Consumers are already spending monthly subscriptions on spotify, uber, netflix, games and countless others... consumers also expect much more out of a free app these...

B2B enterprise software is also a massively competitive market but businesses have a business-case to pay for things, making them a more lucrative investment IMHO.




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