Californians are approaching a knowledge saturation point at which the overwhelming majority will understand on some level that the bulk of their data is available for sale any number of different ways and effectively ubiquitous. Transparency is unavoidable; if you don't want anyone to know you have 3 cars don't buy so many cars.
- Where's the "Buy it Now" page for this data?
- Is the information sold in aggregate or per record?
- Do Californian's have an idea of who is buying the information?
- Do Californians have an option to opt-out?