And also, why doesn't DDG grow in market share if Google's results are worse?
My hypothesis is that Google's results aren't bad - they are actually serving a set of results which satisfies the laymen, and it's only the technical, highly niche users with whom the results don't align.
My hypothesis is that Google's results aren't bad - they are actually serving a set of results which satisfies the laymen, and it's only the technical, highly niche users with whom the results don't align.