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And also, why doesn't DDG grow in market share if Google's results are worse?

My hypothesis is that Google's results aren't bad - they are actually serving a set of results which satisfies the laymen, and it's only the technical, highly niche users with whom the results don't align.



DDG is growing exponentially, Google is just massive and it takes a while to grow big enough to notice https://duckduckgo.com/traffic




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