You cut out the important part of what you're replying to. They'll only download it if they know what it is. For that, the page is poorly designed. It wasn't until I got down to the very bottom that I understood the user value proposition, which is explained in the review quote: "[...] Sandboxie, which lets you run programs independent of the rest of your system. That way they can't infect, access, or otherwise interfere with your Windows installation [...]"
I don't get it. The people who made the website clearly decided that an announcement that primarily affects the existing user base was more important than explaining them what sandboxie is for the ten millionth time.
Sorry, are we ignoring the fact that the primary nav, which any person familiar with "web sites" since the 90's knows to look at, has both "help & faq" _and_ "how it works" as options?
Are we talking about people who don't understand that if you want the actual details rather than the summary, that's not going to be on the landing page, but on their own dedicated pages?
We're not "ignoring" that. It's just that some of us are familiar with how fickle users are. Anybody making a product they actually want people to use should have a home page that explains early on the user problem and how the product solves that problem, and then makes it easy for people to get the product.
As an example, take this Android tool I just downloaded:
Very early on, the copy says: "Lockito allows you to make your phone follow a fake itinerary, with total control over the speed, altitude and GPS signal accuracy. You can also simulate a static location. This is the must-have tool for any Android developers who needs to test geofencing-based apps or just test his app on different locations."
It's a clear, concise description of what the tool does, who needs it, and why.
If you don't have that, will some people still rummage around and download your thing regardless? Sure. But fewer of them. And here, for a product that people may not know they need, it could be a lot fewer.
