> Deadspin's "brand identity" _was_ that they didn't stick to sports. That's why people liked them.
Maybe as of the last few years, but it's original "brand identity" was snarky and irreverent _sports coverage_. It's aspiration was the anti-ESPN. That mantle has largely now been assumed by Barstool and others.
Maybe as of the last few years, but it's original "brand identity" was snarky and irreverent _sports coverage_. It's aspiration was the anti-ESPN. That mantle has largely now been assumed by Barstool and others.
Source: I read Deadspin for many years.