If you want authentic and high quality you need craft.
If you're not building a lifestyle business you need craft to operate as a business.
Who do you really think has a chance at success the guy who works 4 hours a week or the guy who puts time in their work?
You need more but you need different kinds. There's no way to avoid the work, and you got to be good at the work to get anywhere. Marketing is a craft so is sales so is raising money so is writing. There's no way around it and "4 week work week" is probably more applicable to the time of dropshipping, blogging, affiliate marketing and other lifestyle business than anything concerned with "time to market".
Ignore craft at your own peril (cannot go anywhere without a very experienced CTO).
I don't see why you think the "4 hours a week guy" doesn't have a chance at success.
Presumably, his definition of success is building a business that can be run in 4 hours a week while making enough money to fund his desired lifestyle.
So if he managed to do that, he's already successful.
I don't get this contempt for lifestyle businesses.
I think if "4 hours a week" means "spend 400 hours or 4000 hours then you can spend 4 hours a week" it's more honest. In short I think it's more honest to say, you might have to give up your lifestyle for awhile or have it be a small part of your life... For months or years. And have no guarantee of success.
It's not irrelevant it is key because it means giving up the way you live. It is important to go into it eyes wide open so if you lose you know how to try again or recover.
It's not a contempt I think it's a great idea I might even do it one day but the hidden catch of "lifestyle business" exists enough. And people deserve to know and compare with someone working their ass off, and compare chances of success.
If you're not building a lifestyle business you need craft to operate as a business.
Who do you really think has a chance at success the guy who works 4 hours a week or the guy who puts time in their work?
You need more but you need different kinds. There's no way to avoid the work, and you got to be good at the work to get anywhere. Marketing is a craft so is sales so is raising money so is writing. There's no way around it and "4 week work week" is probably more applicable to the time of dropshipping, blogging, affiliate marketing and other lifestyle business than anything concerned with "time to market".
Ignore craft at your own peril (cannot go anywhere without a very experienced CTO).