He also mentioned that its hard to compete on cost. The podcast audience is still growing, but its hard to compete on cost when Gimlet's series tend to have very high production values, often involving a team doing research and information gathering for months before releasing a season.

Meanwhile, theres been a lot more big podcast that basically just bank on the personality of the host (e.g. Joe Rogan's) that can pretty much cost nothing to produce, and can churn out episodes after episodes talking about random stuffs.

Bummer though, coz I enjoy Gimlet's model of podcast a lot more.