Working for Pentagram seems sweet. Huge cool designer cachet despite the fact that all you do is redesign logos and branding for incredibly uncool legacy corporations

Sounds like the description of a miserable circle of hell from Dante's inferno for me.

Clock in, clock out ;)

From that article:

The strategy positions Yahoo as an “amplification brand,” amplifying the things that matter, helping to “amplify you.”

So, umm, I guess I have no idea what they do.

What's the deal with this new folksy corporate logo style that everyone is jumping on? It seems like Yahoo and McDonalds are just copying Walmart.

y! upside down. Money well spent.