Talking about emotions is just one part of it. Society in general needs to be better educated and equipped with mental health tools. Things like cognitive behavioural therapy, emotional intelligence, mindfulness, transactional analysis are all ways to understand and deal with our emotions.

It's no good just blurting out whatever it is you're feeling and like you say, turn it into a masturbatory indulgence, but we should still promote talking about out feelings because suppressing them is no better than having an emotional wank.