Now they have to try and make some money from all this investment because nobody is replacing their echo every year.
I find it very hard to believe Amazon ever planned to make money on the hardware. Alexa is a convenient user interface for subscriptions to Amazon services (Music, Shopping, Fresh, etc). Putting the tech in to more things is an attempt to remove any barrier to buying other stuff from Amazon.
I find it very hard to believe Amazon ever planned to make money on the hardware. Alexa is a convenient user interface for subscriptions to Amazon services (Music, Shopping, Fresh, etc). Putting the tech in to more things is an attempt to remove any barrier to buying other stuff from Amazon.