The auto-playinf video advert is actually an auto-playing video report of the 50 cent stock issue. It just happened to have an advert before it, as web video is wont to do.
Hurting themselves by putting up a barrier between eyeballs and their content. I mean it's such a silly short sighted pattern. "I know, we've a really popular village noticeboard which people have come to trust and tell their friends about. Let's put a layer over the noticeboard with adverts that you have to lift up before you can see the actual noticeboard underneath. Soon we'll be rich!". Which they will be, but after 3 months everyone in the village will get wise and stop looking at the noticeboard. And then the noticeboard will be covered in spiderwebs and hornets nests and everyone in the village will have to have their houses fumigated and eventually the noticeboard will be burned down, but the fire will spread and their fumigated houses will also burn down because of the chemicals and so on.
I've seen it happen a hundred times. When will people learn!
