Yep. I wouldn't even say I necessarily have a cycle, I just upgrade when I wanted to. I passed on the 7 and 8 because they didn't have anything overly compelling. The X had FaceID, more gesture control which I like, and the better camera so I jumped on that one. Now I'm debating the 11 Pro just because that new camera also has my interest, and I really like the Midnight Green color, but I'm not sold just yet. I think I'll wait and see how long it takes Apple to start shifting units before I decide for sure.