11 Code Pro & 11 Code Pro Max, according to precedence.

The X was roman numeral 10

That's what I think is stupid. Roman numerals are stupid and make things inconsistently named. iPhone ten vs ecks-code.

Fair point. Once you start listing it out, you see how confusing they made it for users:

- OS X = "OS ten" - iphone X = "iphone ten" - Xcode = "ex-code"

Plus "XS" was "ten S"

It's just occurred to me I never made that connection - every I know just calls it the XS (ecks-ess).

Which always sounded like "iPhone tennis" to me

I think it was a fun "throw back" to when they released OSX (the previous version was called OS 9).

"OSX" is pronounced "ozz-icks" :)

Huh, I always called it the iPhone Ecks.

I can't really think of a 'tech thing' with 'X' in the name that is not pronounced Ecks.

They can call it what they want and I understand what they were going for, but it'll always be iPhone Ecks to me.

Shit, are we supposed to be pronouncing that "tencode"?

Yeah that may have been what they intended, but everyone I know, including people who work retail selling the phones, calls it an "excess Max".

If you type the say command into Terminal on a Mac and have it say "iPhone X" or "Mac OS X" it will pronounce it correctly (Ten instead of X). Doesn't relate much to the argument, other than being a neat easter egg.

Well it at least shows what they intended. :)

Except a ton of people said the letter (since iPhones 3-8 used Arabic numerals), and the "XS" was written together, to make it even more confusing.

Yeah, the X was confusing, but now the new iPhone 11 is not really the new iPhone 11. The iPhone 11 Pro is the new iPhone 11. Still confusing...

They're changing the product positioning in the line so that the most popular model is now the "normal" one, and premium models are a step up from that. Honestly I like it better than giving the high end model the default branding with a worse model below it that most people will actually buy.

If you think that differentiating between three phones in the new range is confusing, you should keep far away from Xiaomi!

The argument has been made that the 11 is just as good as the flagship iPhones of the past but now they have another beyond-flagship model above that.