Honestly, I really dislike Apple's recent policy of publishing "statements" for everything that ends up in the press. They did it for the Bloomberg article, and that was fine, but the one against Spotify and this one sound whiny and more importantly they fail to address the actual issues being brought up. It's just a bad look.
Those one was more "here's why this technology sucks and we're not going to use it", less "Company XYZ made us look bad, here's OUR side of the story."
I'm the opposite. I really like it, and I don't even really like Apple.
Companies like Spotify piss me off immensely in the way they lie and whine publicly pretending like they are some cool startup who cares about users or artists or some other causes. Google does the same thing, hiding behind their phono "do no evil" motto. It's something about how two faced tech companies have become.
Apple is arrogant. They always have been. This is just them being who they are, instead of pretending like they are something they aren't. I actually find it refreshing. I wish Spotify would be that honest.
I really enjoy it, when Apple reacts in anger to a hit-piece, like with Spotify, it makes them seem almost human in their response and it’s exactly how I may react if someone were to roast me in the group chat.
Granted, CEOs individually making angry statements in the heat of the moment is nothing new, but when Apple publish statements like this it really makes it appear as though the entire company feels this way (at least in the executive).
