For me, until now, this kind of target has only lead to funny anecdotes. Like telling a friend on Whatsapp I just bought new shirt only to receive shirt ads for weeks. Well, too late. Another one is receiving cat food ads because I send a pic of the cat I was feeding while a friend was in vacation. Fail again, I do not own a cat. Good try anyway.

But I recon, you're case is creepy. But more likely that the VOD service you use sent data to Facebook.