This article is severely deficient and written to draw clicks.
It doesn't go far enough (or at all, really) to explain that the credit card issuer doesn't see the data. They see a transaction amount. There's no banana.
The current top comment about Google linking online to B&M purchases isn't a leak of privacy: it's strictly private both to Google and the merchant. You are being tracked, but not in a privacy-revealing way, just in an uber-annoying I'm-still-being-targetted so-it's-creepy-and-annoying way.
That retail merchants are tracking you is a huge, huge problem. The CC facilitates this by linking all your purchases into a single history, but it isn't the CC per se that is the problem. eg the store's own rewards card specifically does this. They don't even care if you give your actual PII up to signup for the rewards card, all they care about is that they can [even anonymously] identify the purchase stream tied to an individual.
They should go to length to better distinguish this problem because then they can get to the fact that every Apple Pay transaction is tokenized and not linkable to prior or future Apple Pay transactions.
It doesn't go far enough (or at all, really) to explain that the credit card issuer doesn't see the data. They see a transaction amount. There's no banana.
The current top comment about Google linking online to B&M purchases isn't a leak of privacy: it's strictly private both to Google and the merchant. You are being tracked, but not in a privacy-revealing way, just in an uber-annoying I'm-still-being-targetted so-it's-creepy-and-annoying way.
That retail merchants are tracking you is a huge, huge problem. The CC facilitates this by linking all your purchases into a single history, but it isn't the CC per se that is the problem. eg the store's own rewards card specifically does this. They don't even care if you give your actual PII up to signup for the rewards card, all they care about is that they can [even anonymously] identify the purchase stream tied to an individual.
They should go to length to better distinguish this problem because then they can get to the fact that every Apple Pay transaction is tokenized and not linkable to prior or future Apple Pay transactions.