People who actually want "secure and privacy focused" text messages would want their messages to or from their boss to be "secure and privacy focused" too. Whereas people who just want to create yet another little clique don't want that. They'd rather most messages remained unencrypted, insecure, not privacy focused at all, so long as they can underscore how cool they are by creating an "in" group of people with secure messages.

The _whole point of the product_ - to repeat your phrase - is to secure _all_ the messages rather than repeat the mistake of tools like PGP that never get there.