Their brand wasn't particularly strong in the first place. Correct me if I'm wrong, but for years it was widely known as a home to porn and people blogging about genders. I never knew anyone personally who hosted anything on Tumblr.
Maybe it could be turned around, but it's pretty old-school at this point and seems hardly better to me than MySpace.
I never knew anyone personally who hosted anything on Tumblr.
My impression is that most people used it pseudonymously, to speak to things they didn't want associated with their public identity, so perhaps you knew people who hosted on Tumblr but didn't know that you knew them.
I never said there was. The public, on the other hand, isn't necessarily interested in sifting through those kinds of content on a dying platform that many people have long since moved away from. If they want to bring people back to Tumblr at this point, they either need to get rid of the perception that they're a dumping ground for porn, or they've got to completely own it. But that won't happen, because enough people remember that Tumblr tried to expunge all that stuff.
Maybe it could be turned around, but it's pretty old-school at this point and seems hardly better to me than MySpace.